Articoli correlati a Handbook of Islamic Marketing

Handbook of Islamic Marketing - Rilegato

 
9781849800136: Handbook of Islamic Marketing
Rilegato
ISBN 10: 1849800138 ISBN 13: 9781849800136
Casa editrice: Edward Elgar Pub, 2011

Sinossi

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.

The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility, and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets.

This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.

Contributors include: B. Agirdir, R. Al-Abdulrazak, A.J. Ali, S.F.S. Alwi, Y. Aslanbay, A. Balasescu, R. Belk, J.D. Chandler, D. Chong, M.H. Cone, M. El-Fatatry, M.F. ElSahn, A.M. Everett, M.F. Farah, G. Ger, G. Ghariani, K. Gillespie, F. Haq, S. Hassan, H. Hino, E.C. Hirschman, S.L.T. Khan, M. Kurdy, C.H. Lee, V. Lehdonvirta, T.C. Melewar, N. Muhamad, R. Muhamad, S. Prokopec, G. Rice, O.H. Sanaktekin, O. Sandikci, F. Smaoui, R. Sobh, P. Temporal, S. Tepe, C. Thibos, M. Touzani, H.Y. Wong, O.M. Yacout, K.B. Yap, R.N.R. Yusof

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Informazioni sull'autore

Edited by Özlem Sandikci, Assistant Professor of Marketing, Bilkent University, Turkey and Gillian Rice, Professor Emerita, Thunderbird School of Global Management, US

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Edward Elgar Pub
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
1849800138
ISBN 13 
9781849800136
Rilegatura
Copertina rigida
Numero di pagine
513
Redattore
Sandikca Ozlem, Rice Gillian
Contatto del produttore
non disponibile
Persona responsabile
Easy Access System Europe
gpsr.requests@easproject.com

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Tallinn
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