Competitiveness and Tourism - Rilegato

 
9781849809276: Competitiveness and Tourism

Sinossi

Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism destinations. This authoritative title of articles covers service sector competition; conceptual models of tourism competitiveness; the measurement and modeling of tourism competitiveness; organizing, planning and management issues; tourism marketing; price competitiveness and demand elasticity; sustainability issues and case studies of tourism competitiveness from around the world.

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Informazioni sull?autore

Edited by Geoffrey I. Crouch, Professor of Tourism Policy and Marketing, La Trobe Business School, La Trobe University, Melbourne, Australia and J.R. Brent Ritchie, Professorship in Tourism Management and Chair, World Tourism Education & Research Centre, University of Calgary, Canada

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