Typesense: Making Sense of Type on the Computer - Brossura

Wheeler, Susan G.; Wheeler, Gary S.

Brossura

ISBN 10: 1850328188 ISBN 13: 9781850328186

Casa editrice: Coriolis Group, 1996

Riassunto

TypeSense demystifies typography and typesetting on the computer. It approaches typography and typesetting from a unique perspective - working from the broadest possible parameters of page typography of headlines, subheads, and captions, to the detail-strewn sentence typography of en dashes, small caps, and proofreaders' marks. This unique macro-to-micro approach is introduced by a brief exploration of typesetting history (from Gutenberg to PostScript) and an understanding of letter terminology (from serifs to spines). It concludes with an example-filled chapter of typography as illustration.
Graphic designers, commercial artists, desktop publishers, publicists, or individuals working in the marketing, advertising, and design industries will benefit from finally having a single source to turn to, with easy-to-understand explanations, interesting historical detail, and practical typographic examples. TypeSense is organized so readers can find relevant information quickly. It answers the need for specifics - that consumer type specimen books and general how-to books often fail to satisfy. It answers commonly-asked questions, such as: Which typefaces go well together? What makes a type document reader-friendly? What type weight is appropriate for text? And more complex questions such as: When is it appropriate to kern? When are hyphens, en dashes, figure dashes, or em dashes used? How should numbers be set in text?

Su questo libro

Informazioni sull?autore

Susan G. Wheeler is a Professor & Director of the Commercial Art Program at the University of Cincinnati in Blue Ash, Ohio.

Dettagli dell'edizione

• Editore: Coriolis Group
• Data di pubblicazione: 1996
• Lingua: Inglese
• ISBN 10: 1850328188
• ISBN 13: 9781850328186
• Rilegatura: Copertina flessibile
• Numero di pagine: 178
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile