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Sinossi
This essential guide to marketing libraries' e-resources shows librarians how to make sure their customers understand what is available to them online and allow them to use their e-resources fully.
Marketing Your Library's Electronic Resources provides practical guidance on creating marketing programmes to allow librarians to get the word out about their e-resources. The book explains how libraries cannot just rely on discovery systems to make their customer aware of their e-resources and that the value of marketing means that the library knows its patrons well enough to say, "Out of all of these available resources, it's this one, this is the one you want."
Readers will be shown how to develop, implement, and assess marketing plans, understand marketing terminology and save time, effort and money while increasing the use of vital library resources and making customers happier and more successful. The book also contains sample marketing plans for examples of best practice.
Readership: Anyone involved in promoting their libraries electronic resources and LIS students who need to understand the practice of library marketing.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Marie R. Kennedy, Cheryl M. Languardia
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Marketing Your Library's Electronic Resources: A How-to-do-it Manual (Facet Publications (All Titles as Published))
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-X-010-00298
Quantità: 3 disponibili
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Marketing Your Library's Electronic Resources : A How-to-Do-It Manual
Editore:
Taylor & Francis Group, 2013
ISBN 10: 1856049426
ISBN 13: 9781856049429
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Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP96693577
Quantità: 1 disponibili
Foto dell'editore
Marketing Your Library's Electronic Resources : A How-to-Do-It Manual
Editore:
Taylor & Francis Group, 2013
ISBN 10: 1856049426
ISBN 13: 9781856049429
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 17194002-20
Quantità: 1 disponibili
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Marketing Your Library's Electronic Resources: A How-To-Do-It Manual
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781856049429. Codice articolo 8592678
Quantità: 1 disponibili
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Marketing Your Library's Electronic Resources: A How-to-do-it Manual
Editore:
Facet Publishing, 2013
ISBN 10: 1856049426
ISBN 13: 9781856049429
Antico o usato
Paperback / softback
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback / softback. Condizione: Good. Used copy in good condition - Usually dispatched within 3 working days. 999. Codice articolo D9781856049429
Quantità: 1 disponibili
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Marketing Your Library's Electronic Resources: A How-To-Do-It Manual
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9781856049429. Codice articolo 9142519
Quantità: 1 disponibili
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MARKETING YOUR LIBRARY'S ELECTRONIC RESOURCES: A HOW-TO-DO-IT-MANUAL.
Da: UK BOOKS STORE, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Brand New. Brand New! Fast Delivery US Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. Codice articolo CBS 9781856049429
Quantità: 1 disponibili