Visual Merchandising: Window and In-Store Displays for Retail - Brossura

Morgan, Tony

Brossura

ISBN 10: 1856695395 ISBN 13: 9781856695398

Casa editrice: Laurence King Publishing, 2008

Riassunto

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers. It reveals the secrets of their toolkit, such as the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour.Presented through colour photographs, diagrams of floor layouts and store case studies, and including comprehensive information such as a glossary of terms used in the industry, "Visual Merchandising" is an invaluable handbook for anyone working in and learning about this exciting subject.

Su questo libro

Informazioni sull'autore

Tony Morgan teaches Visual Merchandising at the London College of Fashion and is head of the VM department at the Fashion Academy in London. He was previously at Selfridges for 18 years where he was manager for visual merchandising and currently runs his own creative retail consultancy.

Dettagli dell'edizione

• Editore: Laurence King Publishing
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 1856695395
• ISBN 13: 9781856695398
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 208
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile