Visual Merchandising: Windows and In-store Displays for Retail - Brossura

Morgan, Tony

 
9781856695398: Visual Merchandising: Windows and In-store Displays for Retail
Brossura
ISBN 10: 1856695395 ISBN 13: 9781856695398
Casa editrice: Laurence King Pub, 2008

Sinossi

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.

Presented through color photographs, diagrams of floor layouts, and store case studies, and includinginvaluable information such as a glossary of terms used in the industry,Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

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Informazioni sull?autore

Tony Morgan teaches Visual Merchandising at the London College of Fashion and is head of the VM department at the Fashion Academy in London. He was previously at Selfridges for 18 years where he was manager for visual merchandising and currently runs his own creative retail consultancy.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Laurence King Pub
Data di pubblicazione
2008
Lingua
Inglese
ISBN 10 
1856695395
ISBN 13 
9781856695398
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
208
Contatto del produttore
non disponibile
Persona responsabile
non disponibile