Visual Merchandising: Window and In-store Displays for Retail - Brossura

Morgan, Tony

Brossura

ISBN 10: 1856697630 ISBN 13: 9781856697637

Casa editrice: Laurence King Pub, 2011

Riassunto

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising 2nd edition is an essential handbook for anyone working in and learning about this exciting area. This revised edition contains four new case studies and extensively revised and updated images. (ISBN of previous edition: 978-1-85669-539-8

Su questo libro

Dalla quarta di copertina

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Dettagli dell'edizione

• Editore: Laurence King Pub
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 1856697630
• ISBN 13: 9781856697637
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 208
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile