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What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage - Brossura
Sinossi
David Freemantle is one of the world's leading experts in customer service, leadership, and business management. In this new and innovative book, Freemantle explodes the conventional wisdom that competitive advantage can be obtained by relying on conventional systems when dealing with customers. Freemantle has studied successful companies from all over the world in an attempt to discover how they achieve their competitive advantage. From his research a distinctive pattern of behavior emerged. As well as the effective delivery of value for money products and services, successful companies added emotional value, or e-value, to their dealings with customers. Freemantle shows that in a situation with two companies offering equivalent products and prices, the one using e-value received more customers.
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L'autore
Dr. David Freemantle wrote his first book, the bestselling Superboss, in 1984 following a successful career on the board of a major airline. He founded his own consulting business, Superboss Ltd, based in the UK, which specializes in people management, motivation, customer service, and business planning. He spends much of his time running seminars around the world, has gained a reputation as a thought-provoking and stimulating speaker on the international lecture circuit, and is also the author of The Buzz and The Biz. Learn more at www.superboss.co.uk.
Product Description
Book by Freemantle David
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreNicholas Brealey Pub
- Data di pubblicazione2000
- ISBN 10 1857882067
- ISBN 13 9781857882063
- RilegaturaCopertina flessibile
- Numero di pagine288
Compra usato
Condizioni: buonoPages can have notes/highlighting... Scopri di più su questo articolo
EUR 6,81
Spese di spedizione:
GRATIS
In U.S.A.
Compra nuovo
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EUR 9,30
Spese di spedizione:
EUR 3,57
In U.S.A.
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What Customers Like about You: Adding Emotional Value for Service Excellence and Competitive Advantage
Editore:
Nicholas Brealey Publishing, 1999
ISBN 10: 1857882067
ISBN 13: 9781857882063
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What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00049389608
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What Customers Like about You : Adding Emotional Value
Editore:
Brealey Publishing, Nicholas, 1999
ISBN 10: 1857882067
ISBN 13: 9781857882063
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What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
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What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
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What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
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ISBN 10: 1857882067
ISBN 13: 9781857882063
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What Customers Like about You
Editore:
Nicholas Brealey Publishing, 1999
ISBN 10: 1857882067
ISBN 13: 9781857882063
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What Customers Like about You : Adding Emotional Value
Editore:
Brealey Publishing, Nicholas, 1999
ISBN 10: 1857882067
ISBN 13: 9781857882063
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Foto dell'editore
What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
Editore:
Nicholas Brealey Publishing 13/05/2004, 2004
ISBN 10: 1857882067
ISBN 13: 9781857882063
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What Customers Like about You
Editore:
Nicholas Brealey Publishing, 1999
ISBN 10: 1857882067
ISBN 13: 9781857882063
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Da: Majestic Books, Hounslow, Regno Unito
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Condizione: New. pp. 312. Codice articolo 7434087
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