Articoli correlati a The Soul of the New Consumer: Authenticity-What We...
Sinossi
Argues that new consumers are driven to buy, either traditionally or online, through a desire for authenticity and individuality, forcing retailers and advertisers to respond to them accordingly.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sugli autori
David Lewis is chairman of the David Lewis Consultancy, an international consumer research firm.
Darren Bridger is a researcher at The David Lewis Consultancy, and is also the author of Get it Done and Boost Your Memory. To learn more, visit his website at http://www.darrenbridger.net. Dr. David Lewis is chairman of The David Lewis Consultancy, an international research firm with clients including Disney, Coca-Cola, Amazon, IKEA, L'Oreal, Toyota, British Airways, British Telecom, ICL, and IBM. He lectures in Europe, the USA, and Asia on management topics, with a special emphasis on relationships between suppliers and their customers. A bestselling author and broadcaster for both television and radio - his BBC radio series was the winner of the prestigious Sony Award - his recent books include Information Overload, Ten-Minute Time and Stress Management and How to Get Your Message Across. A Chartered Psychologist with a doctorate in Psychology from the University of Sussex, he is a fellow of both the International Stress Management Association and the Institute of Directors. He is also a member of the Marketing Society, the Market Research Society, and the Institute of Direct Marketing. Learn more at www.dlcltd.com
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreNicholas Brealey Pub
- Data di pubblicazione2001
- ISBN 10 1857882989
- ISBN 13 9781857882988
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine256
- Contatto del produttorenon disponibile
Compra nuovo
Visualizza questo articolo
EUR 53,06
EUR 39,29 per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiAltre edizioni note dello stesso titolo
Risultati della ricerca per The Soul of the New Consumer: Authenticity-What We...
Immagini fornite dal venditore
Soul of the New Consumer: Authenticity. What We Buy and Why in the New Economy
Da: Bookbot, Prague, Repubblica Ceca
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Fine. Leichte Rillen / Abschürfungen / Risse / Knicke. Codice articolo a64df58c-c4e2-4bd1-aec7-e89210191c0a
Quantità: 1 disponibili
Foto dell'editore
Soul of the New Consumer : Authenticity - What We Buy and Why in the New Economy
Editore:
Hodder & Stoughton, 2001
ISBN 10: 1857882989
ISBN 13: 9781857882988
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. (rev)01 Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 39981025-75
Quantità: 1 disponibili
Foto dell'editore
The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy
Editore:
Nicholas Brealey Publishing, 2001
ISBN 10: 1857882989
ISBN 13: 9781857882988
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781857882988. Codice articolo 8490002
Quantità: 1 disponibili
Foto dell'editore
Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.9. Codice articolo G1857882989I5N00
Quantità: 1 disponibili
Foto dell'editore
The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR002109160
Quantità: 1 disponibili
Foto dell'editore
The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001895099
Quantità: 1 disponibili
Foto dell'editore
Soul of the New Consumer : Authenticity - What We Buy and Why in the New Economy
Editore:
Hodder & Stoughton, 2001
ISBN 10: 1857882989
ISBN 13: 9781857882988
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. (rev)01 Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP65486438
Quantità: 1 disponibili
Foto dell'editore
Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy
Da: The Book Spot, Sioux Falls, MN, U.S.A.
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: New. Codice articolo Abebooks528630
Quantità: 1 disponibili
Foto dell'editore
Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy
Da: HPB-Emerald, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_433287250
Quantità: 1 disponibili