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Breakthrough Branding: How SMART ENTREPRENEURS and INTRAPRENEURS Transform a SMALL IDEA into a BIG BRAND - Brossura
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Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy.
Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding!
Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.
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Informazioni sull?autore
Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.
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Breakthrough Branding: How Sma
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Condizione: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00039064781
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Breakthrough Branding: How Sma
Da: SecondSale, Montgomery, IL, U.S.A.
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00080014840
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Breakthrough Branding : How smart entrepreneurs and intrapreneurs transform a small idea into a big Brand
Editore:
Brealey Publishing, Nicholas, 2012
ISBN 10: 1857885813
ISBN 13: 9781857885811
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Breakthrough Branding : How smart entrepreneurs and intrapreneurs transform a small idea into a big Brand
Editore:
Brealey Publishing, Nicholas, 2012
ISBN 10: 1857885813
ISBN 13: 9781857885811
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 4287120-6
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Breakthrough Branding : How smart entrepreneurs and intrapreneurs transform a small idea into a big Brand
Editore:
Brealey Publishing, Nicholas, 2012
ISBN 10: 1857885813
ISBN 13: 9781857885811
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 5870645-6
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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand
Editore:
Nicholas Brealey Publishing, 2012
ISBN 10: 1857885813
ISBN 13: 9781857885811
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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
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Paperback. Condizione: Very Good. Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9781857885811
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Breakthrough Branding
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Paperback. Condizione: New. Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business. Codice articolo LU-9781857885811
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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
Da: Bahamut Media, Reading, Regno Unito
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9781857885811
Quantità: 1 disponibili