Marketing Your Practice - Brossura

Elias, Helen

Brossura

ISBN 10: 185946307X ISBN 13: 9781859463079

Casa editrice: RIBA Publishing, 2009

Riassunto

Offers an overview of how best to approach the marketing of an architectural practice. This book includes topics ranging from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries.

This is a practical and accessible overview of how best to approach the marketing of an architectural practice. Concise in style and comprehensive in scope: the topics range from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries. This book draws on the experience and marketing skills of a range of industry insiders from successful architectural practices to award-winning design and advertising companies. This is a clear, hands-on approach that can help you give your practice the edge.

Su questo libro

Informazioni sull?autore

Helen Elias

Dettagli dell?edizione

• Editore: RIBA Publishing
• Data di pubblicazione: 2009
• ISBN 10: 185946307X
• ISBN 13: 9781859463079
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 144
• Contatto del produttore: non disponibile