Sinossi
""This is a beautifully integrated volume on the contexts and beginnings of the focus group technique."" -Robert Merton, professor emeritus, Columbia University Covering the origins, path, and practice of focus group research, this book provides not only a detailed methodological critique but also a focused look at the beginnings of modern modes of mass communication research. It details the historical context of the research setting created by Paul Lazarsfeld and shows how focus groups grew out of a tradition of quantitative as opposed to qualitative research. This study draws on unique sources, notably interviews with Lazarsfeld and his key early associates, together with Lazarsfeld's private papers and correspondence.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Product Description
MORRISON, D.E. THE SEARCH FOR A METHOD. FOCUS GROUPS AND THE DEVELOPMENTOF MASS COMMUNICATION RESEARCH. LUTON, BEDFORSH., 1998, xv 294 p.,. Encuadernacion original. Nuevo.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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The Search for a Method: Focus Groups and the Development of Mass Communication: Focus Groups and the Development of Mass Communication Research
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University of Luton Press, 2003
ISBN 10: 1860205402
ISBN 13: 9781860205408
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The Search for a Method: Focus Groups and the Development of Mass Communication Research
Editore:
University of Luton Press, 2003
ISBN 10: 1860205402
ISBN 13: 9781860205408
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The Search for a Method: Focus Groups and the Development of Mass Communication Research
Editore:
University of Luton Press, 2003
ISBN 10: 1860205402
ISBN 13: 9781860205408
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