Articoli correlati a Marketing Communications: Principles and Practice
Sinossi
Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.
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Book by Kitchen Philip J
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- EditoreCengage Learning Business Pr
- Data di pubblicazione1998
- ISBN 10 1861521960
- ISBN 13 9781861521965
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine534
- Contatto del produttorenon disponibile
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EUR 7,92 per la spedizione da U.S.A. a Italia
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Foto dell'editore
Marketing Communications : Principles and Practice
Editore:
Cengage Learning, 1998
ISBN 10: 1861521960
ISBN 13: 9781861521965
Antico o usato
Brossura
Prima edizione
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP29646509
Quantità: 3 disponibili
Foto dell'editore
Marketing Communications: Principles and Practice
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9781861521965. Codice articolo 8605695
Quantità: 1 disponibili
Foto dell'editore
Marketing Communications: Principles and Practice
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9781861521965. Codice articolo 8605696
Quantità: 1 disponibili
Foto dell'editore
Marketing Communications: Principles and Practice
Editore:
International Thomson Business Press, 1999
ISBN 10: 1861521960
ISBN 13: 9781861521965
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9781861521965. Codice articolo 7084495
Quantità: 1 disponibili
Foto dell'editore
Marketing Communications: Principles and Practices
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9781861521965
Quantità: 1 disponibili
Foto dell'editore
Marketing Communications: Principles and Practices
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Marketing Communications: Principles and Practices This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9781861521965
Quantità: 1 disponibili
Foto dell'editore
Marketing Communications
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New. pp. 534. Codice articolo 26265855
Quantità: 2 disponibili
Foto dell'editore
Marketing Communications
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New. pp. 534. Codice articolo 7582112
Quantità: 2 disponibili
Foto dell'editore
Marketing Communications
Da: Biblios, Frankfurt am main, HESSE, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: New. pp. 534. Codice articolo 18265845
Quantità: 2 disponibili