Strategy: Process, Content, Context - Brossura

Wit, Bob De; Meyer, Ron; De Wit, Bob

Brossura

ISBN 10: 1861529643 ISBN 13: 9781861529640

Casa editrice: Cengage Learning Business Pr, 2003

Riassunto

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors? own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer?s Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers. Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors? own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer?s Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.

Su questo libro

Informazioni sull?autore

Ron Meyer is Adjunct Professor of Strategic Management at the Rotterdam School of Management, Erasmus University, the Netherlands.

Dettagli dell?edizione

• Editore: Cengage Learning Business Pr
• Data di pubblicazione: 2003
• ISBN 10: 1861529643
• ISBN 13: 9781861529640
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 3
• Numero di pagine: 1152
• Contatto del produttore: non disponibile