Articoli correlati a Emerging Markets: Lessons for Business Success and...

Emerging Markets: Lessons for Business Success and the Outlook for Different Markets - Rilegato

Pacek, Nenad; Thorniley, Daniel

 
9781861978431: Emerging Markets: Lessons for Business Success and the Outlook for Different Markets
Rilegato
ISBN 10: 186197843X ISBN 13: 9781861978431
Casa editrice: Bloomberg Pr, 2007

Sinossi

Emerging markets can offer businesses much higher rates of growth than their developed world operations. This book looks a the reasons some firms fail and some firms succeed and it provides an extensive review of the outlook for different emerging markets. Using the real experiences of companies to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in emerging markets for the first time and managers who are already operating in them. It will serve as a guide to on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Nenad Pacek and Daniel Thorniley run the Economist Corporate Network, which advises companies around the world, including Procter & Gamble, IBM, and Kellogg, on their emerging-market activities.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Bloomberg Pr
Data di pubblicazione
2007
Lingua
Inglese
ISBN 10 
186197843X
ISBN 13 
9781861978431
Rilegatura
Copertina rigida
Numero edizione
2
Numero di pagine
245
Contatto del produttore
non disponibile
Persona responsabile
Simone Casetta
0039 275422215
casetta@mondadori.it

Via Mondadori 1,
Segrate Milano
20090
Italia