Minimalist Packaging: Enhancing Creative Concepts - Brossura

Huang, Chris

Brossura

ISBN 10: 1864708182 ISBN 13: 9781864708189

Casa editrice: Images Publishing Group, 2019

Riassunto

Minimalism is not all about simplicity. However, simplicity is at the heart of minimalism. Ludwig Mies van der Rohe's well-known aphorism 'Less is more' clearly illuminated the essential theory of simplicity, of minimalism, and in the last fifty years of the minimalism movement, the definition of simplicity has shifted to a different time and space, and it now widely influences all design-related industries, including packaging. Starting with an overview of the concept of minimalism, this book goes on to showcase almost 70 interesting packaging design styles from around the world: from handmade decorative gifts to skincare products to stationery for women (yes, you read that correctly!). Each unique case study includes an in-depth analysis of its key design principles, including use of colour and negative space; brand management; sustainability themes materials and strategies; what works and doesn't work; and other fundamental concepts to bear in mind for the product and consumer or target market. Lavishly illustrated throughout, this book is at the vanguard of design trends for a sophisticated clientele.

Su questo libro

Informazioni sull?autore

Chris Huang is an award-winning marketing design profession, graphic design agency owner, and design college professor in Chicago. She specialises in sales and marketing communication design solutions across all media in print, packaging, website, E-marketing and multimedia. Her client list includes: McDonald's Corporation, BP Amoco, Hyatt Hotel, CDW, Firestone, FedEx, 3Com, ABN AMRO, Rockwell, Johnson Controls, Harris Bank, Eli Lilly, HSBC Household, Wallace, William Mercer, Pechiney, Abbott Laboratory, Rubbermaid Commercial, World Dryer, and others.

Dalla quarta di copertina

Packaging design plays a very important role in changing the design of our quality of life. Starting from the concept of minimalism, this book discusses simple yet innovative packaging design style, design points, design elements, etc., and combines the corresponding cases for in-depth analysis. The book also contains dozens of outstanding cases from all over the world, showing the design highlights of minimalist packaging, and has a high reference value for graphic designers, students, teachers and other readers.

Dettagli dell?edizione

• Editore: Images Publishing Group
• Data di pubblicazione: 2019
• Lingua: Inglese
• ISBN 10: 1864708182
• ISBN 13: 9781864708189
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 240
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile