Fundamentals of Sport Marketing - Rilegato

Pitts, Brenda G.; Stotlar, David K.

Rilegato

ISBN 10: 1885693338 ISBN 13: 9781885693334

Casa editrice: Fitness Information Technology, 2006

Riassunto

This Second Edition of 'Fundamentals of Sport Marketing' covers the theories fundamentals and practical applications of marketing to sport business. Like no other book in the field 'Fundamentals of Sport Marketing' introduces students to the diversity of sport business -- not merely professional and collegiate sport but sport marketing research companies sponsorship management companies sport goods manufacturers and retailers sports television companies web sport enterprise and sport tourism companies. Since the first edition was published students working in the industry report that they continue to use it and follow it as a handbook. The updated revised and expanded chapters in the 2nd Edition include new content case studies and material on the innovations in the sport marketing industry such as marketing via the Internet alternative sports and the global sport marketplace.

Su questo libro

Product Description

Book by Brenda G Pitts David K Stotlar

Dettagli dell?edizione

• Editore: Fitness Information Technology
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 1885693338
• ISBN 13: 9781885693334
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 404
• Contatto del produttore: non disponibile
• Persona responsabile: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Germania