Years ago, top ad agency executive Norm Macmaster wrote a guide for beginning account executives. It became legendary - with copies handed down from generation to generation. With the author’s permission, we bring this underground classic to light - clear and practical, it provides beginners with the information they need to do the job.
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Norm MacMaster was a top executive at some of the world's best advertising agencies: Oglivy & Mather, Foote Cone & Belding, and J. Walter Thompson.He was a member of JWT's Board of Directors and served on their Wolrldwide Executive Committee.He now enjoys the slowerpaced world of sailing and cruising in the Northeast and the Caribbean.
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Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Good. 1 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 7548076-6
Quantità: 1 disponibili
Da: World of Books Inc, Montgomery, IL, U.S.A.
Paperback. Condizione: Good. Years ago, top ad agency executive Norm Macmaster wrote a guide for beginning account executives. It became legendary - with copies handed down from generation to generation. With the author' s permission, we bring this underground classic to light - clear and practical, it provides beginners with the information they need to do the job. Codice articolo CIN1887229299G
Quantità: 1 disponibili