What Do You Mean I Can't Write? - Brossura

MacMaster, Norm

 
9781887229296: What Do You Mean I Can't Write?

Sinossi

Years ago, top ad agency executive Norm Macmaster wrote a guide for beginning account executives. It became legendary - with copies handed down from generation to generation. With the author’s permission, we bring this underground classic to light - clear and practical, it provides beginners with the information they need to do the job.

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Informazioni sull?autore

Norm MacMaster was a top executive at some of the world's best advertising agencies: Oglivy & Mather, Foote Cone & Belding, and J. Walter Thompson.He was a member of JWT's Board of Directors and served on their Wolrldwide Executive Committee.He now enjoys the slowerpaced world of sailing and cruising in the Northeast and the Caribbean.

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