Insightful introductions to the major APA groups with historical background and cultural ethnography. This book provides understanding of common factors across all groups, "The APA Escalator," the "Americanization process," and generational shifts.
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Principal of the Ronin Group. Bob has held management positions at WPP Companies including Young & Rubicam and Ogilvy & Mather for clients like P&G, Sears, Allstar, EJ Brach, adidas, Amoco, Comcast and the Government of Canada. He has served as an Adjunct Professor of Advertising at the University of Illinois and been Officer, Director, Founder or Member of over a dozen APA groups.
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Da: Half Price Books Inc., Dallas, TX, U.S.A.
paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_402270252
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Da: HPB-Red, Dallas, TX, U.S.A.
Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_323275148
Quantità: 1 disponibili