This Director's Guide is timely, with mobile data applications really taking off and the number of users of mobile broadband rising dramatically. Mobile operators and service providers are bringing genuine business applications to the market, offering measurable business benefits, not least for small and medium sized companies.
The growing capabilities of mobile technology will ultimately lead to there being no need to be physically tethered to communications, whether in the office, at home, or on the move. Used well, such technical power can enable more fulfilling and productive business and personal lives. But used badly, it could incur unnecessary costs, compromise security and increase stress.
This Guide outlines the new possibilities opened up by mobile working. It explains the range of mobile communications options, gives clear guidance on best practice and explains how to achieve competitive advantage. Topics covered include:
setting a mobile strategy
technology, applications and suppliers
marketing and commerce
business continuity and security
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The Institute of Directors (IoD) is a non party-political business organisation founded by Royal Charter in 1903, currently with around 55,000 members. The IoD is dedicated to providing directors with the information and advice they require to help their business succeed. The IoD produces a number of successful titles, including The Director's Handbook and The Effective Director (both Kogan Page).
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