Return on Customer: Creating maximum value from your scarcest resource: Creating and Maximizing Value from Your Scarcest Resource - Brossura

Don Peppers; Martha Rogers; Ph.D.

 
9781904879343: Return on Customer: Creating maximum value from your scarcest resource: Creating and Maximizing Value from Your Scarcest Resource

Informazioni sull?autore

Don Peppers and Martha Rogers, Ph.D., are world-renowned experts on customer-based business strategies. They were individually named to Accenture’s global list of "Top 100 business intellectuals" for two consecutive years, and are cited in the UK Chartered Institute of Marketing’s inaugural listing of the 50 "most influential thinkers in marketing and business today." They are the founding partners of Peppers and Rogers Group, the world’s leading customer-focused management consultancy firm, and are two of today’s leading business authors – their previous bestsellers include 'The One to One Future' and 'Enterprise One to One'.

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9780385510301: Return On Customer: Creating Maximum Value From Your Scarcest Resource

Edizione in evidenza

ISBN 10:  0385510306 ISBN 13:  9780385510301
Casa editrice: Broadway Books, 2005
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