See, Feel, Think, Do: The Power of Experience Marketing: The Power of Instinct in Business - Brossura

Milligan, Andy; Smith, Shaun

Brossura

ISBN 10: 1904879551 ISBN 13: 9781904879558

Casa editrice: Cyan Communications, 2007

Riassunto

Experience marketing is the method behind some of the best inventions and most innovative ideas in business today, effectively observing the way real people act in real situations. It has produced the Walkman, the iPod, drive-through check-ins, low-cost flights, and even the way NASA teaches safety to astronauts. Traditional market research relies on the use of interviews and focus groups, however, watching customers in shops, at hotels, and on the streets is a faster and more direct way to analyze consumer behavior, as demonstrated in both anecdotal stories and actual case studies. Experience marketing is also the common sense formula by which small business owners and corporation executives alike need only see their customers in action, imagine how they feel, think of better ways to serve them, and act upon them.

Su questo libro

Informazioni sull?autore

Andy Milligan is a consultant who has worked globally on brand strategies for major organizations. He is the author of Brand It Like Beckham and coauthor of Uncommon Practice: Brands Who Deliver a Great Experience. Shaun Smith runs his own consulting business specializing in customer research and is a sought-after speaker on the subject. He is a contributing author to Brands and Branding and the coauthor of Managing the Customer Experience: Turning Customers into Advocates and Uncommon Practice: Brands Who Deliver a Great Experience.

Dettagli dell'edizione

• Editore: Cyan Communications
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 1904879551
• ISBN 13: 9781904879558
• Rilegatura: Copertina flessibile
• Numero di pagine: 224
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile