Sustainability holds the promise of an exciting new approach to business - one in which business goals are aligned with social and environmental goals. Multinational corporations are recognizing that we live in an increasingly resource-constrained world, and that more accountability for corporate social and environmental impacts will accrue to them. More importantly, forward-thinking executives understand that sustainability can present new opportunities for competitive advantage - whether that is by reducing costs, minimizing risk, appealing to increasingly conscientious customers, or reaching new markets entirely. With the growth of this field comes a host of interesting new career opportunities for MBAs. As companies are grappling with challenges like how to develop social return on investment (SROI) metrics or understand the potential impact of corporate carbon footprints on stock prices, there are new opportunities for the next generation of managers - managers who are not only trained in traditional MBA fundamentals but also grounded in an understanding of the multifaceted social and environmental challenges facing 21st-century global business leaders. Entirely new career paths are opening to MBAs interested in sustainability: sustainable venture capital, green marketing, corporate social responsibility management, carbon credit trading, and sustainability consulting, to name a few. Perhaps even more than corporate executives, MBA students understand this trend. The next generation of managers can see that the future of business will require a new set of skills and responsibilities. Between 2003 and 2008, membership in Net Impact, the global organization for MBAs and business professionals interested in sustainability, increased more than fourfold. By March 2009, over 130 business schools had a Net Impact chapter. Around the world, MBA students realize that a different model will be required for businesses i
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The opportunity for MBAs to make a real difference in the world through careers in sustainability is tremendous. Profession and Purpose is an essential resource for connecting MBA students and graduates with careers that will literally reinvent the way business is done in the future. --Hunter Lovins, Co-author of Natural Capitalism: Creating the Next Industrial Revolution; Founding Faculty, Presidio Graduate School
Now, more than ever, we need smart MBA graduates working on the front lines of sustainability. In all industry sectors, in all company departments, we need professionals working to make business greener, smarter, and more innovative. Profession and Purpose maps out specific sustainability career options and offers practical advice on getting there. It is a great resource for MBAs who want to marry business acumen with their commitment to the environment. --Andrew Winston, MBA, author of Green Recovery and co-author of Green to Gold
There is no such thing as a typical career path in sustainability. For MBA students, who increasingly want a career that reflects their values, Profession and Purpose will be an essential resource. It addresses the complexity of the field through a concise yet comprehensive how-to-do-it approach that should lead many future leaders to key roles in responsible business. --Liz Maw, Executive Director, Net Impact
Katie Kross is a sustainability career coach, MBA student advisor, and business school administrator. She has directed sustainability programs for the Corporate Sustainability Initiative at Duke's Fuqua School of Business and the Center for Sustainable Enterprise at the University of North Carolina's Kenan-Flagler Business School. An MBA graduate herself, she has developed and managed extensive career support programs for students interested in sustainability and counseled hundreds of individual students and alumni on their career paths. She has also served on the boards of the U.S. Partnership for Education for Sustainable Development and the Triangle, North Carolina professional chapter of Net Impact.
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