Copy. Righter.: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business - Brossura
Sinossi
An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter and creative director - it's packed with fascinating examples and compelling content you won't find in any other copywriting book. In fact, whether you're junior or senior, enthusiastic amateur or seasoned pro, it may be the only book on copywriting you'll ever need. And with great copywriting in great demand, there's never been a better time to discover how to influence people using nothing more than the words on a page or screen. Copy. Righter. will show you how.
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Informazioni sugli autori
Ian Atkinson is a multi award-winning creative director at one of the UK's most successful agency groups. After studying psychology at university, he became a copywriter. He specialises in direct and digital media and has worked on advertising and marketing campaigns for some of the best-known brands in their sectors - including Avis, Barclays, Dyson, Macmillan, National Geographic, Next, Oxfam, Sky, The Red Cross and Zurich. As well as a creative director, copywriter and author, he runs regular creative training days, gives talks on creativity, advertising and marketing and is an occasional awards judge.
Ian Atkinson is the creative director of a large agency group in the United Kingdom. He has won a number of industry awards for his copywriting and creative work.
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Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business
Da: AwesomeBooks, Wallingford, Regno Unito
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Paperback. Condizione: Very Good. Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9781907794148
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Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR006390181
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Copy Righter : Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds. and Business
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Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP79517033
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Copy Righter : Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds. and Business
Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 46648507-6
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Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9781907794148
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Copy Righter
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Copy Righter (Paperback)
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Paperback. Condizione: new. Paperback. An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging.and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter and creative director - it's packed with fascinating examples and compelling content you won't find in any other copywriting book. In fact, whether you're junior or senior, enthusiastic amateur or seasoned pro, it may be the only book on copywriting you'll ever need. And with great copywriting in great demand, there's never been a better time to discover how to influence people using nothing more than the words on a page or screen. Copy. Righter. will show you how. An essential guide to writing modern, persuasive business copy, by a leading professional in the field. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781907794148
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Copy Righter
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Paperback. Condizione: New. An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging.and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter and creative director - it's packed with fascinating examples and compelling content you won't find in any other copywriting book. In fact, whether you're junior or senior, enthusiastic amateur or seasoned pro, it may be the only book on copywriting you'll ever need. And with great copywriting in great demand, there's never been a better time to discover how to influence people using nothing more than the words on a page or screen. Copy. Righter. will show you how. Codice articolo LU-9781907794148
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Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds. and Business
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Copy. Righter.: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds. and Business
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Paperback. Condizione: Brand New. 224 pages. 9.00x6.00x0.75 inches. In Stock. Codice articolo __190779414X
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