Explaining Cameron's Comeback: 5 - Rilegato

Worcester, Robert; Mortimore, Robert; Baines, Paul; Gill, Mark

Rilegato

ISBN 10: 1908041277 ISBN 13: 9781908041272

Casa editrice: IndieBooks, 2016

Riassunto

Explaining Cameron's Comeback uses expert analyses of hundreds of surveys and focus groups run by Ipsos MORI to make sense of the 2015 election campaign from the voters perspective: What we really thought of Cameron and Miliband; how Dave won and why Ed did not; why it made sense to go negative; and why the pundits read the polls wrong. They also show what the 2015 election result means for the next five years of British politics, from the European Referendum and Jeremy Corbyn's Labour party, to the implications for the 2020 election.

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Recensione

Another masterpiece from the Master, making sense of psephology in an accessible and well-written fashion. Apart from getting the story right, he also makes a valuable contribution to understanding why the numbers game is difficult, why it matters and why David Cameron won. --Alastair Stewart

Not only a fine explanation of the election outcome, but the clearest exposition of polling methods and their limitations that I have ever read. --Professor Vernon Bogdanor

L'autore

SIR ROBERT WORCESTER is President of Ipsos MORI, the firm he founded. ROGER MORTIMORE is Director of Political Analysis at Ipsos MORI and Professor of Public Opinion and Political Analysis at King's College, London. PAUL BAINES is Professor of Political Marketing at Cranfield University. MARK GILL co-founded the strategic research firm Woodnewton and advises governments around the world on public opinion research.

Dettagli dell'edizione

• Editore: IndieBooks
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1908041277
• ISBN 13: 9781908041272
• Rilegatura: Copertina rigida
• Numero di pagine: 304
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile