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Using the Asian street economy as the foundation for the argument and with dazzling photography on every page, Raw demonstrates how people can achieve their goals through tenacity, creativity, and imagination. Examples of this come from China, India, Japan, Korea, the Philippines, and Indonesia.
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Informazioni sull'autore
As one of the world s largest and longest-established advertising agencies, Ogilvy is famous for the ads that it creates. However, it is also renowned for its strategic thinking, analytical capabilities, planning and thought leadership. This makes its best brains and deepest insights much sought after by the industry and the media. As part of its thought leadership programme, Ogilvy regularly publishes papers, books, articles and commentaries in various media as well as hosting events, workshops and seminars on a regular basis.
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Raw: Pervasive Creativity in Asia
Da: Books From California, Simi Valley, CA, U.S.A.
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Good. Book shows some shelf & handling wear. Pages are minimally worn from reading, but remain intact with unmarked text. Good reading copy. Codice articolo mon0004068566
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