Sinossi
This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world.There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including: * The increasing engagement with marketing and consumer studies theory; * The analysis of music as product ; * The economics, branding and commercialisation of music globally; * The impact of technology and evolution of venues on music consumption; * The consumer- fans and fandom; * The fast developing international literature. It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy.
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Music, Markets and Consumption
Editore:
Goodfellow Publishers, 2013
ISBN 10: 1908999527
ISBN 13: 9781908999528
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Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR010950286
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Music, Markets and Consumption
Editore:
Goodfellow Publishers, 2013
ISBN 10: 1908999527
ISBN 13: 9781908999528
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Da: One Planet Books, Columbia, MO, U.S.A.
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paperback. Condizione: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 002073968U
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Music, Markets and Consumption
Editore:
Goodfellow Publishers, 2013
ISBN 10: 1908999527
ISBN 13: 9781908999528
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Paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_475796736
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Music, Markets and Consumption
Editore:
Goodfellow Publishers, 2013
ISBN 10: 1908999527
ISBN 13: 9781908999528
Antico o usato
paperback
Da: Textbooks_Source, Columbia, MO, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 002073968U
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Music, Markets and Consumption
Editore:
Goodfellow Publishers, 2013
ISBN 10: 1908999527
ISBN 13: 9781908999528
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-W-004-01989
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Music, Markets and Consumption
Editore:
Goodfellow Publishers, 2013
ISBN 10: 1908999527
ISBN 13: 9781908999528
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Da: GreatBookPrices, Columbia, MD, U.S.A.
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Condizione: As New. Unread book in perfect condition. Codice articolo 19641935
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Music, Markets and Consumption
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Condizione: New. Codice articolo 19641935-n
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Music, Markets and Consumption
Editore:
Goodfellow Publishers Limited, GB, 2013
ISBN 10: 1908999527
ISBN 13: 9781908999528
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Da: Rarewaves.com USA, London, LONDO, Regno Unito
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Paperback. Condizione: New. This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world.There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It will give the student and specialist a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. It will collect and analyse a range of key issues in the field including: * The increasing engagement with marketing and consumer studies theory; * The analysis of music as 'product'; * The economics, branding and commercialisation of music globally; * The impact of technology and evolution of venues on music consumption; * The consumer- fans and fandom; * The fast developing international literature. It will be a much needed new perspective for students and researchers of music and arts marketing, cultural consumption and consumption theories and those in the fields of Marketing, Arts, Music and Cultural Studies. The book will also be essential reading for those professionally involved in music marketing and cultural policy. Codice articolo LU-9781908999528
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Music, Markets and Consumption
Da: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo CX-9781908999528
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Music, Markets and Consumption
Editore:
Goodfellow Publishers Limited, 2013
ISBN 10: 1908999527
ISBN 13: 9781908999528
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Da: Brit Books, Milton Keynes, Regno Unito
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Paperback. Condizione: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Codice articolo 3899752
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