Promoting Sustainable Behaviour: A practical guide to what works - Brossura

Corner, Adam

Brossura

ISBN 10: 1909293121 ISBN 13: 9781909293120

Casa editrice: Routledge, 2012

Riassunto

Promoting sustainable behaviour is a critical part of society’s response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works.

There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing "what really works" and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative – in households, when commuting, in the workplace and beyond.

By looking beyond individual behaviours to people’s sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people’s interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.

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Informazioni sull?autore

Corner, Adam

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 1909293121
• ISBN 13: 9781909293120
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 62
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania