Thanks to the smart and savvy customer of today, the competition to gain new customers while retaining the existing customers is fierce. As a result, companies are increasingly relying upon cutting edge technologies such as big data analytics, data mining technology, machine learning, and artificial intelligence technology to gain an edge over the competition.Today, machine learning and artificial intelligence have given rise to sophisticated machines that can study human behavior and activity to identify underlying human behavioral patterns and precisely predict what products and services consumers are interested in. Businesses with an eye on the future are gradually turning into technology companies under the façade of their intended business model. It is getting increasingly challenging for traditional businesses to retain their customers without adopting one or more of the cutting-edge technology explained in this book. Those entrepreneurs and business executives who have a sound understanding of the current challenges and status of their business will be primed to make informed decisions to meet the challenges head-on and improve their bottom line.
This book is filled with real-life examples to help you understand the nitty-gritty of all the concepts as well as names and description of multiple tools that you can further explore and selectively implement in your business to reap the benefits of these cutting-edge technologies.
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