The Sharing Economy: Perspectives, Opportunities and Challenges - Rilegato

 
9781915097064: The Sharing Economy: Perspectives, Opportunities and Challenges
Rilegato
ISBN 10: 1915097061 ISBN 13: 9781915097064
Casa editrice: Goodfellow Pub Ltd, 2022

Sinossi

The sharing economy is at the centre of number of current debates involving new technologies and innovative services, sustainability, big data and stakeholder engagement. These trends have serious implications for hoteliers, restaurant owners, airlines and car rental companies and service industries as they change the rules of the game across the services industries. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field. This is one of the first academic volumes on this topic to focus on marketing and managerial implications specifically in tourism, services marketing and urban studies. Written by an international team of contributors and using real life case studies, it looks at issues such as: • An introduction to and conceptualization of the sharing economy; • National culture and the sharing economy; • Big data and digital marketing in the sharing economy; • The future of mobility according to Uber; • Rethinking tourism models in the era of the sharing economy; It is a must-have volume for all those researching in the area of the sharing economy who wish to learn more and delve deeper into the implications it has had and will have on the tourism industry and wider tourism economy.

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Editore
Goodfellow Pub Ltd
Data di pubblicazione
2022
Lingua
Inglese
ISBN 10 
1915097061
ISBN 13 
9781915097064
Rilegatura
Copertina rigida
Numero di pagine
256
Redattore
Rahimi Roya
Contatto del produttore
non disponibile
Persona responsabile
non disponibile