Clear Vision: The True Story of Clear Communications - Rilegato

Bunzel, Reed

 
9781931721981: Clear Vision: The True Story of Clear Communications
Rilegato
ISBN 10: 193172198X ISBN 13: 9781931721981
Casa editrice: Bright Sky Pr, 2008

Sinossi

From its founding in 1972 by Red McCombs and Lowry Mays, Clear Channel has grown to become the largest radio- and outdoor-advertising company in the world: although their growth has been surrounded by a fair amount of controversy over business practices, leadership decisions, acquisition strategies, and buyouts. The Clear Channel story is one about chance and circumstance, opportunity and diligence, and this is the only corporate history of Clear Channel that is authorized by the company and includes exclusive interviews with top-level executives. It's a story of vision and foresight, the willingness to take a calculated risk on the unknown, of fiscal prudence, vibrant leadership, and at times, an almost breathtaking capacity to influence the dynamics of the media marketplace. Most importantly it is the story of the entrepreneurial spirit and business acumen of the people who have helped make Clear Channel the media giant that it is today.

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Informazioni sull?autore

Reed Bunzel is a veteran media writer, analyst, and consultant and president/CEO of American Internet Media Service. He is the author of Inside Source, Pay for Play, and The Radio Book Series. He lives in Mt. Pleasant, South Carolina.

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Editore
Bright Sky Pr
Data di pubblicazione
2008
Lingua
Inglese
ISBN 10 
193172198X
ISBN 13 
9781931721981
Rilegatura
Copertina rigida
Numero di pagine
307
Contatto del produttore
non disponibile
Persona responsabile
non disponibile