Insurance Decision Making And Market Behavior: 2 - Brossura

Kunreuther, Howard; Pauly, Mark V.

Brossura

ISBN 10: 1933019255 ISBN 13: 9781933019253

Casa editrice: Now Pub, 2006

Riassunto

Considerable evidence suggests that many people for whom insurance is worth purchasing do not have coverage and others who appear not to need financial protection against certain events actually have purchased coverage. There are certain types of events for which one might expect to see insurance widely marketed are now viewed today by insurers as uninsurable and there are other policies one might not expect to be successfully marketed that exist on a relatively large scale. In addition, evidence suggests that cost-effective preventive measures are sometimes rewarded by insurers in ways that could change their clients' behaviour. These examples reveal that insurance purchasing and marketing activities do not always produce results that are in the best interest of individuals at risk. Insurance Decision Making and Market Behavior discusses such behaviour with the intent of categorizing these insurance "anomalies". It represents a first step in constructing a theory of insurance decision making to explain behaviour that does not conform to standard economic models of choice and decision-making. Finally, the authors propose a set of prescriptive solutions for improving insurance decision-making.

Dettagli dell'edizione

• Editore: Now Pub
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 1933019255
• ISBN 13: 9781933019253
• Rilegatura: Copertina flessibile
• Numero di pagine: 80
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile