Creative Strategy in Direct & Interactive Marketing - Brossura

Jones, Susan K.

Brossura

ISBN 10: 1933199024 ISBN 13: 9781933199023

Casa editrice: Racom Communications, 2008

Riassunto

The right creative strategy can mean the difference between success and failure in a direct or interactive marketing program. And the all-new third edition of Creative Strategy in Direct and Interactive Marketing by Susan K. Jones (Racom—www.Racombooks.com—in conjunction with the Direct Marketing Association $49.95) has been totally revised to address the new issues of interactive marketing media, marketing integration and convergence of all media. The opening section gives an overview of the new world of direct marketing and interactive creative strategy, including: ? The art and science of marketing creativity and the strategic challenges of direct marketing and interactivity.

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Informazioni sugli autori

Jones is a tenured, full Professor of Marketing at Ferris State University and a partner of The Callahan Group, LLC. Ms. Jones also heads her own firm, Susan K. Jones and Associates. At Ferris State, Ms. Jones teaches direct marketing, e-commerce marketing, and advertising courses. She developed and leads Ferris State's e-commerce marketing concentration. Ms. Jones conducts frequent day-long and two-day marketing training programs for businesses and trade groups, and she is a frequent speaker at direct and interactive marketing conferences. She is the author or editor of more than 20 books, including Selling by Mail (with John W. Graham), Marketing Convergence (with Ted Spiegel), and Readings & Cases in Integrated Marketing Communications (with J.Steven Kelly).

Jones is a tenured, full Professor of Marketing at Ferris State University and a partner of The Callahan Group, LLC. Ms. Jones also heads her own firm, Susan K. Jones and Associates. At Ferris State, Ms. Jones teaches direct marketing, e-commerce marketing, and advertising courses. She developed and leads Ferris State's e-commerce marketing concentration. Ms. Jones conducts frequent day-long and two-day marketing training programs for businesses and trade groups, and she is a frequent speaker at direct and interactive marketing conferences. She is the author or editor of more than 20 books, including Selling by Mail (with John W. Graham), Marketing Convergence (with Ted Spiegel), and Readings & Cases in Integrated Marketing Communications (with J.Steven Kelly).

Dettagli dell'edizione

• Editore: Racom Communications
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 1933199024
• ISBN 13: 9781933199023
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 409
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile