Articoli correlati a Media Strategy & Planning Workbook: How to Create...
Sinossi
This is an in-depth survey of the world of advertising media strategy and planning in a workbook format. Each chapter has full summary of key ideas, principles, and concepts followed by exercises that require practical application. It can be used as a standalone text or as a companion to another media text.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sugli autori
D. Dickinson had a 25-year career in advertising agency and client-side media planning and management. He has been a professor of Advertising Media for nearly twenty years, and is currently at Portland State University.
D. Dickinson had a 25-year career in advertising agency and client-side media planning and management. He has been a professor of Advertising Media for nearly twenty years, and is currently at Portland State University.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.