The Language of Marketing Technology: The Essential Reference for Today's Marketer - Brossura

Wiland, Phillip; Downs, James; Mckee, Stephen

Brossura

ISBN 10: 1933199474 ISBN 13: 9781933199474

Casa editrice: Racom Communications, 2014

Riassunto

The Language of Marketing Technology is a comprehensive list of more than 3500 marketing terms with thorough and extensive definitions.

Su questo libro

Informazioni sugli autori

Phillip Wiland, a national and internationally recognized authority on marketing, is president of Wiland Direct, an agency he founded twenty years ago. Downs is a thirty-year marketing and advertising veteran who has been vice president of Wiland Direct for fifteen years. Steve McKee, a thirty-year veteran of direct marketing and marketing, and has been vice president of Wiland Direct for more than fifteen years.

30+ years in marketing and direct marketing; president of Wiland Direct, the agency he found 20 years ago. A national and internationally recognized authority on marketing.

Dal risvolto di copertina interno

A 30-year veteran of direct marketing and marketing, McKee has been vice president of Wiland Direct for more than 15 years.

Dettagli dell'edizione

• Editore: Racom Communications
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 1933199474
• ISBN 13: 9781933199474
• Rilegatura: Copertina flessibile
• Numero di pagine: 301
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile