Data-Driven Print: Strategy and Implementation - Brossura

Sorce, Patricia

 
9781933360065: Data-Driven Print: Strategy and Implementation
Brossura
ISBN 10: 1933360062 ISBN 13: 9781933360065
Casa editrice: RIT Cary Graphic Arts Press, 2005

Sinossi

Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. Michael Pletka is manager of Customer Business Development at the Xerox Production Systems Group. Data-Driven Print is their answer to the question of how to overcome the strategic and operational barriers that have impeded growth in this media form by leveraging digital printing technology to deliver customized printed communications. This book, the second volume in the Printing Industry Center Series, documents the current use of personalization and custom communication while identifying the best practices, best prospects, and associated business models for delivering value to printing clients.

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Editore
RIT Cary Graphic Arts Press
Data di pubblicazione
2005
Lingua
Inglese
ISBN 10 
1933360062
ISBN 13 
9781933360065
Rilegatura
Copertina flessibile
Numero di pagine
192
Contatto del produttore
non disponibile
Persona responsabile
non disponibile