Data-Driven Print: Strategy and Implementation: 2 (Printing Industry Center) - Brossura

Sorce, Patricia

Brossura

ISBN 10: 1933360062 ISBN 13: 9781933360065

Casa editrice: RIT Cary Graphic Arts Press, 2005

Riassunto

Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. Michael Pletka is manager of Customer Business Development at the Xerox Production Systems Group. Data-Driven Print is their answer to the question of how to overcome the strategic and operational barriers that have impeded growth in this media form by leveraging digital printing technology to deliver customized printed communications. This book, the second volume in the Printing Industry Center Series, documents the current use of personalization and custom communication while identifying the best practices, best prospects, and associated business models for delivering value to printing clients.

Dettagli dell'edizione

• Editore: RIT Cary Graphic Arts Press
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 1933360062
• ISBN 13: 9781933360065
• Rilegatura: Tapa blanda
• Numero di pagine: 192
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile