Sinossi
This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards. This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage. Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure,despite technology and mass production, that beauty is never lost. RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione
A very lovely book...and it's a great story replete with amusing anecdotes, many asides and lots of previously unseen art in full color. TYPOPHILE.COM
L'autore
RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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WHAT OUR LETTERING NEEDS Format: PB - PAPERBACK
Da: INDOO, Avenel, NJ, U.S.A.
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What Our Lettering Needs: The Contribution of Hermann Zapf to Calligraphy & Type Design at Hallmark Cards
Editore:
Rochester Institute of Technology Press, 2011
ISBN 10: 1933360550
ISBN 13: 9781933360553
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paperback. Condizione: Very Good in Wrappers. No Jacket. Rochester. 2011. December 2011. Rochester Institute of Technology Press. 1st American Edition. Very Good in Wrappers. 9781933360553. 6¾ × 10. 136 pages. paperback. keywords: Art Design Calligraphy. DESCRIPTION - This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure,despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas. inventory #45752. Codice articolo z45752
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What Our Lettering Needs
Editore:
RIT Cary Graphic Arts Press, 2011
ISBN 10: 1933360550
ISBN 13: 9781933360553
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What Our Lettering Needs (Paperback)
Editore:
RIT Cary Graphic Arts Press, 2011
ISBN 10: 1933360550
ISBN 13: 9781933360553
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Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
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Paperback. Condizione: new. Paperback. This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards.This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure,despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas. This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781933360553
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What Our Lettering Needs
Editore:
RIT Cary Graphic Arts Press, 2011
ISBN 10: 1933360550
ISBN 13: 9781933360553
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Da: GreatBookPrices, Columbia, MD, U.S.A.
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What Our Lettering Needs
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RIT Cary Graphic Arts Press, 2012
ISBN 10: 1933360550
ISBN 13: 9781933360553
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Paperback. Condizione: Brand New. 136 pages. 10.20x6.75x0.25 inches. In Stock. Codice articolo x-1933360550
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Cusick, R: What Our Lettering Needs
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What Our Lettering Needs : The Contribution of Hermann Zapf to Calligraphy and Type Design at Hallmark Cards
Editore:
Rochester Institute Of Technology, Rit Press Dez 2011, 2011
ISBN 10: 1933360550
ISBN 13: 9781933360553
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Taschenbuch. Condizione: Neu. Neuware - This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards.This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure,despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas. Codice articolo 9781933360553
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