Surveys That Work: A Practical Guide for Designing and Running Better Surveys - Brossura

Jarrett, Caroline

Brossura

ISBN 10: 1933820535 ISBN 13: 9781933820538

Casa editrice: Rosenfeld Media, 2021

Riassunto

Surveys That Work explains a seven&;step process for designing, running, and reporting on a survey that gets accurate results. In a no&;nonsense style with plenty of examples about real&;world compromises, the book focuses on reducing the errors that make up Total Survey Error&;a key concept in survey methodology. If you are conducting a survey, this book is a must&;have.

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Informazioni sull?autore

Caroline Jarrett is the forms specialist, advising organizations on how to make forms easier to fill in and how to improve websites and business processes that include forms.
Her research on topics like 'How do people answer questions?' led her to explore the literature on survey methodology, the concept of Total Survey Error, and advising her clients on how to improve their surveys, as well as their forms.
Caroline has an MA in Mathematics from Oxford University, an MBA and a Diploma in Statistics from the Open University, and is a Chartered Engineer.
Caroline is co-author of Forms that Work: Designing Web Forms for Usability (Morgan Kaufmann/Elsevier) and of User Interface Design and Evaluation (The Open University/Elsevier).
Caroline's website is Effortmark.co.uk. Find her on Twitter as @cjforms.

Dettagli dell'edizione

• Editore: Rosenfeld Media
• Data di pubblicazione: 2021
• Lingua: Inglese
• ISBN 10: 1933820535
• ISBN 13: 9781933820538
• Rilegatura: Copertina flessibile
• Numero di pagine: 348
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile