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In Transforming Data into Using Analytics for Better Distributor Sales Decisions, author Tony Pericle makes a case for investing in resources to provide better information to distributor sales and sales support teams. He provides a series of proven ideas, discussions, and examples of how to get things done so you, the distributor executive, can develop greater insight into your sales-related activities. Armed with these insights, you will be empowered to optimize your decision making to protect your customer base, maintain a competitive advantage, and increase your profitability. After you read this book, you will have the information necessary to understand, strategize, and implement analytics within your company! Master your use of information within your company — meaning that you invest resources to enable your people to ask better questions through their use of better information — and you will become an analytical distributor.
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