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I do this kind of stuff for a living, and this book gave me chills. Corporate executives pay consultants fifty grand a month for advice a whole lot less intelligent and compelling than this. Now for just a few bucks they can get this book, put it under their pillows, and sleep well at night, if they sleep at all. -- Gil Schwartz, executive vice president, CBS Corporation
John Weber is the president of Dezenhall Resources and the firm’s second partner. He oversees client services and is the primary liaison with its affiliate agencies in the United States and Europe. Weber previously served as a senior manager at three of the world’s largest public relations firms. He began his career in marketing and advertising.
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Descrizione libro Condizione: new. Codice articolo FrontCover1935212249
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Descrizione libro Softcover. Condizione: New. Revised. No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successesand debaclesof modern business, politics, and entertainment.Youll discover: Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis. Why Audi never fully recovered from driver accusations of sudden accelerationdespite evidence that nothing was wrong with their cars. What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they dont.This new revised edition includes an additional chapter "Our Permanent Leakocracy" including information about WikiLeaks and what that notorious case means for business. Codice articolo DADAX1935212249
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