Questionnaire Research: A Practical Guide - Brossura

Patten, Mildred

Brossura

ISBN 10: 1936523310 ISBN 13: 9781936523313

Casa editrice: Routledge, 2014

Riassunto

• Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.

• Each chapter is structured around easy-to-follow guidelines.

• Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students.

• This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.

• Exercises at the end of each chapter allow students to practice their newly acquired skills.

• Students learn that using questionnaires in research is both an art and a science―with principles that need to be followed for efficient, effective data collection.

• Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students.

• We’ve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.

Su questo libro

Informazioni sull'autore

Mildred Patten

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 1936523310
• ISBN 13: 9781936523313
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 160
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania