Inside Content Marketing: Econtent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism - Brossura

Cramer, Theresa

Brossura

ISBN 10: 1937290069 ISBN 13: 9781937290061

Casa editrice: Information Today Inc, 2016

Riassunto

Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer’s savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide—it’s engaging and perceptive.

Su questo libro

Informazioni sull?autore

Theresa Cramer is the editor of EContent magazine. She is a 10-year veteran of the publishing industry with a background in both newspaper and book publishing. Follow her on Twitter @TheresaCramer.

Dettagli dell?edizione

• Editore: Information Today Inc
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1937290069
• ISBN 13: 9781937290061
• Rilegatura: Copertina flessibile
• Numero di pagine: 172
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile