Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer’s savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide—it’s engaging and perceptive.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Theresa Cramer is the editor of EContent magazine. She is a 10-year veteran of the publishing industry with a background in both newspaper and book publishing. Follow her on Twitter @TheresaCramer.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
GRATIS per la spedizione in U.S.A.
Destinazione, tempi e costiDa: Jenson Books Inc, Logan, UT, U.S.A.
paperback. Condizione: Very Good. A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged. Codice articolo 4BQGBJ00IB3V_ns
Quantità: 1 disponibili
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.62. Codice articolo G1937290069I4N10
Quantità: 1 disponibili
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.62. Codice articolo G1937290069I4N00
Quantità: 1 disponibili