Outside Insight: Navigating a World Drowning in Data - Rilegato

Lyseggen, Jorn

 
9781940858463: Outside Insight: Navigating a World Drowning in Data
Rilegato
ISBN 10: 1940858461 ISBN 13: 9781940858463
Casa editrice: Ideapress Pub, 2017

Sinossi

The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend and more.

As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind.

Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Ideapress Pub
Data di pubblicazione
2017
Lingua
Inglese
ISBN 10 
1940858461
ISBN 13 
9781940858463
Rilegatura
Copertina rigida
Numero di pagine
315
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9780241273722: Outside Insight: Navigating a World Drowning in Data

Edizione in evidenza

ISBN 10:  0241273722 ISBN 13:  9780241273722
Casa editrice: Portfolio Penguin, 2017
Rilegato