Articoli correlati a The Power of Differentiation

The Power of Differentiation - Brossura

Labov, Barry

 
9781954676862: The Power of Differentiation
Brossura
ISBN 10: 1954676867 ISBN 13: 9781954676862
Casa editrice: Indigo River Publishing, 2024

Sinossi

"If you want to make history with your brand, read this book!" - Jonathan Randall, President of Mack Trucks North America

Two facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers but its employees as well. According to Barry LaBov, it comes down to just one word: Differentiation.

LaBov, author of dozens of books including The Power of Differentiation, is founder of LABOV Marketing, Communications and Training. In this book, he draws on his firm's forty years of differentiating hundreds of companies in dozens of industries. LaBov and team have inspired leaders to identify what makes their brand, products, technology, and services unique and to then celebrate it, first with the most important audience, their employees.

The Power of Differentiation reveals the steps needed to uncover the magic and genius in a company's manufacturing and engineering because your brand lives inside your products and technology. It shares case studies of service enterprises that separated from the pack as they focused on their customer treatment because your brand is your experience to customers. It reveals the secrets to mobilizing the sales channel to represent your company as if its logo is tattooed on their heart. And it focuses on the power of a brand's lexicon or language because words create worlds.

It's not about being perfect, either, as LaBov shares stories of flawed organizations that dominated their rivals. And you'll learn how to build your brand while defeating the competition as they lower prices by commoditizing or homogenizing their product.

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Editore
Indigo River Publishing
Data di pubblicazione
2024
Lingua
Inglese
ISBN 10 
1954676867
ISBN 13 
9781954676862
Rilegatura
Copertina flessibile
Numero di pagine
214
Contatto del produttore
non disponibile
Persona responsabile
non disponibile