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Design for Impact is a down–to–earth A/B testing guide. It features the Conversion Design process to operationalize effective experimentation in your company. In it, Erin Weigel gives you practical tips and tools to design better experiments at scale. She does this with self–deprecating humor that will leave you smiling—if not laughing aloud. As a bonus, The Good Experimental Design toolkit presents everything you learn into step–by–step process for you to use each day.
Who Should Read This Book?
If you're a curious person working in tech who wants to deliver impactful work, you should read this book. If you're a business leader looking to help your team make better decisions, you should read this book. If you want to level–up your approach to experimentation, you should read this book. In short, everyone—from CEOs to marketers, engineers, product people, through to designers and content folks—should read this book.
Takeaways
- Learn a fun, balanced approach to digital product experimentation to get your whole team testing customer–centric ideas.
- Stop making changes and start making improvements with the Conversion Design process.
- Follow the Good Experimental Design toolkit so that you and your entire team design for impact together.
- Clear up confusion around A/B testing with helpful tools and practical advice.
- Look for loads of actionable tips for effective product experimentation to give your team insight into the big picture.
- Make the complex math behind why experimentation works easy and understandable.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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Design for Impact: Your Guide to Designing Effective Product Experiments
Da: World of Books Inc, Montgomery, IL, U.S.A.
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Paperback. Condizione: Very Good. Design for Impact is a down-to-earth A/B testing guide. It features the Conversion Design process to operationalize effective experimentation in your company. In it, Erin Weigel gives you practical tips and tools to design better experiments at scale. She does this with self-deprecating humor that will leave you smiling--if not laughing aloud. As a bonus, The Good Experimental Design toolkit presents everything you learn into step-by-step process for you to use each day. Who Should Read This Book? If you're a curious person working in tech who wants to deliver impactful work, you should read this book. If you're a business leader looking to help your team make better decisions, you should read this book. If you want to level-up your approach to experimentation, you should read this book. In short, everyone--from CEOs to marketers, engineers, product people, through to designers and content folks--should read this book. Takeaways Learn a fun, balanced approach to digital product experimentation to get your whole team testing customer-centric ideas. Stop making changes and start making improvements with the Conversion Design process. Follow the Good Experimental Design toolkit so that you and your entire team design for impact together. Clear up confusion around A/B testing with helpful tools and practical advice. Look for loads of actionable tips for effective product experimentation to give your team insight into the big picture. Make the complex math behind why experimentation works easy and understandable. Codice articolo CIN1959029371VG
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Softcover. Condizione: As New. Leichte Kratzer / Abnutzungen / Druckstellen. Design for Impact is a practical A/B testing guide that introduces the Conversion Design process, aimed at implementing effective experimentation within your organization. Erin Weigel shares actionable tips and tools for designing scalable experiments, all delivered with a touch of self-deprecating humor. The Good Experimental Design toolkit serves as a bonus, providing a step-by-step process for daily use. This book is ideal for anyone in tech eager to create impactful work, including business leaders seeking to enhance their team's decision-making. It caters to a broad audience--CEOs, marketers, engineers, product managers, designers, and content creators alike. Key takeaways include a fun and balanced approach to digital product experimentation, encouraging teams to test customer-centric ideas. It emphasizes transitioning from mere changes to meaningful improvements through the Conversion Design process. The toolkit aids teams in designing for impact collectively, while also clarifying A/B testing with practical advice and tools. Readers will find a wealth of actionable tips for effective experimentation, gaining insights into the overarching goals and simplifying the complex math behind why experimentation is effective. Codice articolo dfac70f1-2e36-49ab-a4ea-480442d1edde
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