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Gamification in Practice is the no-nonsense field guide that fixes this. Whether you're a complete beginner or a working professional in product, marketing, HR, education, or team leadership, you'll learn to design motivation first and mechanics second—the order the best designers actually use.
Written in plain, practical language and packed with real-world examples—from Duolingo and Starbucks Rewards to Wikipedia, Foldit, and the Stockholm piano staircase—this book turns a fuzzy buzzword into a repeatable craft.
Inside, you'll learn how to:
Understand what truly motivates people—intrinsic vs. extrinsic motivation—and why rewards can backfire
Apply the 8 core drives that power every human action
Use the three building blocks of design: dynamics, mechanics, and components
Deploy points, badges, and leaderboards the right way (and know when not to)
Identify the 6 player types and design for all of them, not just people like you
Map the player journey from first click to long-term loyalty
Follow a clear, 9-step design process you can use on any project
Build habits and customer loyalty that outlast any discount
Avoid dark patterns and design ethically, even with vulnerable users
...And Much, Much More!
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Gamification in Practice (Paperback)
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Paperback. Condizione: new. Paperback. Gamification in Practice is the no-nonsense field guide that fixes this. Whether you're a complete beginner or a working professional in product, marketing, HR, education, or team leadership, you'll learn to design motivation first and mechanics second-the order the best designers actually use. Written in plain, practical language and packed with real-world examples-from Duolingo and Starbucks Rewards to Wikipedia, Foldit, and the Stockholm piano staircase-this book turns a fuzzy buzzword into a repeatable craft. Inside, you'll learn how to: Understand what truly motivates people-intrinsic vs. extrinsic motivation-and why rewards can backfireApply the 8 core drives that power every human actionUse the three building blocks of design: dynamics, mechanics, and componentsDeploy points, badges, and leaderboards the right way (and know when not to)Identify the 6 player types and design for all of them, not just people like youMap the player journey from first click to long-term loyaltyFollow a clear, 9-step design process you can use on any projectBuild habits and customer loyalty that outlast any discountAvoid dark patterns and design ethically, even with vulnerable users .And Much, Much More! This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781969972676
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Paperback. Condizione: new. Paperback. Gamification in Practice is the no-nonsense field guide that fixes this. Whether you're a complete beginner or a working professional in product, marketing, HR, education, or team leadership, you'll learn to design motivation first and mechanics second-the order the best designers actually use. Written in plain, practical language and packed with real-world examples-from Duolingo and Starbucks Rewards to Wikipedia, Foldit, and the Stockholm piano staircase-this book turns a fuzzy buzzword into a repeatable craft. Inside, you'll learn how to: Understand what truly motivates people-intrinsic vs. extrinsic motivation-and why rewards can backfireApply the 8 core drives that power every human actionUse the three building blocks of design: dynamics, mechanics, and componentsDeploy points, badges, and leaderboards the right way (and know when not to)Identify the 6 player types and design for all of them, not just people like youMap the player journey from first click to long-term loyaltyFollow a clear, 9-step design process you can use on any projectBuild habits and customer loyalty that outlast any discountAvoid dark patterns and design ethically, even with vulnerable users .And Much, Much More! This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Codice articolo 9781969972676
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Paperback. Condizione: new. Paperback. Gamification in Practice is the no-nonsense field guide that fixes this. Whether you're a complete beginner or a working professional in product, marketing, HR, education, or team leadership, you'll learn to design motivation first and mechanics second-the order the best designers actually use. Written in plain, practical language and packed with real-world examples-from Duolingo and Starbucks Rewards to Wikipedia, Foldit, and the Stockholm piano staircase-this book turns a fuzzy buzzword into a repeatable craft. Inside, you'll learn how to: Understand what truly motivates people-intrinsic vs. extrinsic motivation-and why rewards can backfireApply the 8 core drives that power every human actionUse the three building blocks of design: dynamics, mechanics, and componentsDeploy points, badges, and leaderboards the right way (and know when not to)Identify the 6 player types and design for all of them, not just people like youMap the player journey from first click to long-term loyaltyFollow a clear, 9-step design process you can use on any projectBuild habits and customer loyalty that outlast any discountAvoid dark patterns and design ethically, even with vulnerable users .And Much, Much More! This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9781969972676
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Gamification in Practice | A No-Nonsense Guide to Designing Experiences People Actually Want
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Taschenbuch. Condizione: Neu. Gamification in Practice | A No-Nonsense Guide to Designing Experiences People Actually Want | Diego Gómez | Taschenbuch | Englisch | 2026 | Jaxbird LLC | EAN 9781969972676 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Codice articolo 135839591
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