A/B Testing - The Hybrid Statistical Approach: Using Frequentist & Bayesian approach - Brossura

Aimé, Philippe; Grünbeck, Jochen; Tazi, Yanis

 
9781980408291: A/B Testing - The Hybrid Statistical Approach: Using Frequentist & Bayesian approach
Brossura
ISBN 10: 1980408297 ISBN 13: 9781980408291
Casa editrice: Independently published, 2018

Sinossi

As a marketer, you’ll no doubt have run A/B tests and acted on their results - but how much do you know about how these results are deemed reliable? This publication covers the two main approaches to A/B testing: Frequentist and Bayesian, and explains why at Convertize we think you shouldn’t have to choose.While Frequentist is faster, Bayesian can be more reliable. Wanting to utilise the benefits of each method, we have created a “hybrid” approach to A/B testing, providing users of our platform with reliable results as quickly as possible.

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Editore
Independently published
Data di pubblicazione
2018
Lingua
Inglese
ISBN 10 
1980408297
ISBN 13 
9781980408291
Rilegatura
Copertina flessibile
Numero di pagine
31
Contatto del produttore
non disponibile
Persona responsabile
non disponibile