Articoli correlati a B to B branding: Creating synergies in the value chain
Sinossi
The main goals of this book is to provide companies, schools and universities support to better promote their brands. The challenge for organizations is to win the "battle for visibility" in order to put an end to their anonymity status.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sugli autori
Christophe Bénaroya, graduated from Toulouse Business School, PhD in Management Science, is Professor of Marketing, after several years in the corporate field. He is in charge of the Marketing Management and Communication Paster, and the B2B Programme. Consultant for several indusrial companies, he is notably the co-author with Philippe Malaval of Aerospace Marketing Management and BtoB Brands, and the co-author of Sales Efficiency in BtoB.
Philippe Malaval, graduated from Toulouse Business School, Doctor in management and habilitated to supervise research, is Professor of marketing and sales, in charge of several Master Programmes and MBAs or DBAs. He is also teaching in Engineering Schools. Experienced from the Industrial field, he founded and manages Business Conseil. Specialised in BtoB marketing, he is the author or co-author of several books from Strategy and Management of Industrial brands (published in Usa), BtoB brands and Aeropsace Marketing Management with Christophe Bénaroya (published in USA, Italy, China). He also is the author of Pentacom with Jean-Marc Décaudin.
George Christodoulides is professor of Marketing - Birkbeck, University of London
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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B to B branding: Creating synergies in the value chain
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Comme neuf. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, As new. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo C-792-677
Quantità: 1 disponibili
Foto dell'editore
B to B branding: Creating synergies in the value chain
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Comme neuf. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, As new. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo C-792-679
Quantità: 1 disponibili
Foto dell'editore
B to B branding: Creating synergies in the value chain
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Comme neuf. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, As new. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo C-792-593
Quantità: 1 disponibili
Foto dell'editore
B to B branding: Creating synergies in the value chain
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Comme neuf. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, As new. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo C-792-676
Quantità: 1 disponibili
Foto dell'editore
B to B branding: Creating synergies in the value chain
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Comme neuf. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, As new. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo C-792-673
Quantità: 1 disponibili
Foto dell'editore
B to B branding: Creating synergies in the value chain
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Comme neuf. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, As new. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo C-792-680
Quantità: 1 disponibili
Foto dell'editore
B to B branding: Creating synergies in the value chain
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Comme neuf. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, As new. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo C-792-678
Quantità: 1 disponibili
Foto dell'editore
B to B branding: Creating synergies in the value chain
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Comme neuf. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, As new. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo C-792-674
Quantità: 1 disponibili
Foto dell'editore
B to B branding: Creating synergies in the value chain
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Comme neuf. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, As new. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo C-792-675
Quantità: 1 disponibili
Foto dell'editore
B to B branding: Creating synergies in the value chain
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Comme neuf. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, As new. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo C-792-681
Quantità: 1 disponibili