Retail Graphics - Rilegato

Calver, Giles

 
9782880466213: Retail Graphics

Sinossi

Increasingly, retail graphics are being exploited to answer the diverse needs of consumers who are either looking for a fast, time-saving shop or a more relaxed entertaining experience. This book explores the role of graphics in retail from a global perspective, illustrating the generic issues to the specific. It defines the different graphics functions (direction, information, segmentation, emotion, brand and offer) and looks at the factors addressed when designing each. A combination of stimulating, exciting images and practical, thought-provoking text - a valuable reference book for graphic/interior designers, retailers, architects and students

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9782880467661: Retail Graphics

Edizione in evidenza

ISBN 10:  2880467667 ISBN 13:  9782880467661
Casa editrice: Rotovision, 2003
Brossura