Basics Design: Colour: N. the Sensation Produced by Rays of Light of Different Wavelengths, a Particular Variety of This - Brossura

AMBROSE, Gavin; HARRIS, Paul

Brossura

ISBN 10: 2884790667 ISBN 13: 9782884790666

Casa editrice: Bloomsbury Academic, 2005

Riassunto

This fifth book in the "Basics Design series" - "Colour" - examines in detail two distinct areas of colour usage in design. Firstly the book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information the book then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour - how light works, colour wheels, colour combinations and harmonies - the book builds on these principles and explains how the designer, or design student, can accurately and intentionally control colour. Examples from contemporary designers that push the envelope of colour in design are used to bring the principles under discussion alive. These examples demonstrate how the many substrates and printing techniques, including coloured paper stocks and unusual and innovative ink combinations, can dramatically alter the impact of a design.

Dettagli dell'edizione

• Editore: Bloomsbury Academic
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 2884790667
• ISBN 13: 9782884790666
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 176
• Contatto del produttore: non disponibile
• Persona responsabile: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Germania